Résumé

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BOBBY STEMPER
414-699-9688 | ME@BOBBYSTEMPER.COM | BROOKLYN, NY

SENIOR GROWTH PROFESSIONAL

Revenue-focused marketer and project manager dedicated to building systems that help companies grow. I combine a keen attention to detail with tactical and strategic experience working across product, engineering, analytics, operations, SEO, design, paid ads, and technical website marketing. I’m optimizing my job search for personal & professional growth.

SELECTED ACHIEVEMENTS

Grew AdHawk, a B2B SaaS, from $0 to $1M in MRR off 100% inbound leads. As employee #2 of 100+, I focused on building systems to automate processes across teams, helping us surpass monthly revenue goals and raise $17.7M
Personally managed $1.5MM+ in paid social and $130K+ in paid search across business units and key partners
Led UW’s largest student organization to their 2 most successful seasons in its 88-year history. Established the club’s first guerilla marketing and digital marketing efforts to generate over $440K (↑63%) in annual revenue

PROFESSIONAL EXPERIENCE

B.S. MARKETING | BROOKLYN, NY JUNE 2019 - PRESENT

Independent Consultant

Providing ad-hoc digital marketing services for B2B & eCommerce companies. Here are a few projects:
Bought Milk?: Managed $500K to drive sign-ups for a nation-wide class-action lawsuit. Outperformed competing agency in $25K vs. $25K competition for the remaining budget by doubling campaign goals.
Ostroy Cycling Apparel: Helped optimize ecommerce check-out flow to increase conversion rate by 14% and achieved 22% CTR on win-back & repeat purchase emails.

ADHAWK, INC. | NEW YORK, NY MAY 2015 – JUNE 2019

Director of Growth (February 2019 – June 2019)

Connected Product, Data Science, Marketing & Sales to build a v1.0 of an automated Google Ads Account Audit Tool. After 3 months of use, deals closed 45% of the time with the tool versus 17% without.
Created a workflow connecting sales, design and marketing’s creative department to develop stronger sales enablement resources like case studies, explainer videos, guided demos, and 1-sheeters.
Played a key role in the marketing effort behind AdHawk’s acquisition of Floorforce.
Completely rebuilt FloorForce’s lead acquisition funnel using Javascript, Hubspot and Salesforce. This allowed qualified prospects to automatically book on their region’s sales representative.
Improved website conversion rate by 85% by optimizing CTAs and email form fields

Director of Marketing (June 2017 – February 2019)

Led 8 web-dev projects, ranging from free lead generation tools, core website assets, and content marketing initiatives.
Examples: ETA Tool | tryadhawk.com | FlooringStores.com Blog | AdHawk Academy | Audit Tool
- Our BOFU product & managed services landing pages converted at 17%, 5.6x the industry average
- Our TOFU landing pages average a 46% conversion rate
Managed $1.1MM in paid social & $130K in paid search, focusing on direct acquisition and prospecting.
Implemented advanced conversion tracking using Javascript and GTM that allowed us to optimize our targeting based on down-funnel metrics like cost-per-qualified lead.
Worked closely with CEO, VP of Sales and VP of Client Services to establish & maintain a key Google partnership.
- Partnership resulted in two multimillion dollar contracts that accounted for 1/3rd of AdHawk’s MRR.
- Custom-built an ROI calculator & attribution model to win an additional $120K in grants from Google.
Successfully established CEO as an industry thought leader by ghost writing articles in key industry publications like Forbes (7 articles), Search Engine Land (16 articles), Instapage, and Unbounce.
Met weekly with sales team to review full-funnel metrics tracked in Hubspot CRM. Using past performance data at each step of the funnel, I ensured marketing’s KPIs were directly aligned with sales team revenue goals.
Experience building full-funnel tracking from website visitor to paying customer using Salesforce, Hubspot CRM, and Google Data Studio
Example dashboards: Channel ROI | Lead Funnel Rates | Page SEO
Spent 6 months in 2017 as product manager, leading daily standups using agile framework in Trello.

Marketing & Growth Manager (May 2015 – June 2017)

Throughout the Techstars accelerator program and the 9 months before our first sale, I focused on three things:
1. Understand Product-Market-Fit and Develop ICP (Ideal Customer Profiles). Successfully grew our iOS app’s beta testing group 30% week-over-week using outbound email marketing and community marketing. I had 5 conversations with said beta users per week to help shape our customer personas and inform product decisions.
2. Lay the foundation for an industry-leading content marketing strategy. Leveraged our most valuable asset – our founder’s intimate knowledge of Google Ads – to build the largest 3rd party library of Google Ads tutorial content on the web. Edited and produced 85+ tutorial videos and 50 blog posts covering everything from basic how-to’s to complex strategies. By optimizing our content for search, this library is generating 166+ hours viewed per month and 30,000 monthly unique pageviews.
3. Build our customer acquisition funnel and projection model. In order to understand where each marketing dollar is best spent, I built our CRM and reporting systems first on Salesforce and then on Hubspot to connect marketing lead sources all the way to converted customers and their LTV.

GOLDEN ANGELS INVESTORS | MILWAUKEE, WISCONSIN MAY 2014 – SEPTEMBER 2014

Graduate Assistant

Performed unit-economic analysis in Excel to identify which customer segments our portfolio companies should focus on with their marketing efforts. Specialized in finding ecommerce customers most likely to re- purchase.
Planned the firm’s 1st EdTech Venture Day, bringing together 100+ investors and 5 seed-stage companies

HOOFER SKI & SNOWBOARD CLUB | MADISON, WISCONSIN AUGUST 2013 – AUGUST 2015

President (May 2014 – August 2015)
Marketing Manager (August 2011 – May 2014)

Lead 40-person executive team and 750-member club towards back-to-back record breaking years.
Built and launched a new website and digital campaigns to grow annual revenues from $290K to $440K.

EDUCATION

UNIVERSITY OF WISCONSIN – MADISON | MADISON, WI AUGUST 2011 – MAY 2015

B.A. in Economics (Major GPA: 3.6)
B.A. in English (Major GPA: 3.88)

TECHNICAL SKILLS

PASSIONS